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Marketing Pulse

The Marketing ROI module tracks how your marketing budget translates into actual patients. It connects ad spend, call tracking, and web forms to your appointment data giving you a clear view of what is working and what is wasting money.

Every dollar is followed from first click to completed first visit, per channel, per campaign, per location.

app.goranggo.com/marketing-pulse
Marketing Pulse dashboardMarketing Pulse view 2

What is inside

Leads Generated
Counts every inbound lead by source — calls, form submissions, chat, and direct bookings — attributed to the campaign that drove them.
New Patients Scheduled
Tracks how many leads converted into booked appointments, with schedule rate benchmarks and time-to-schedule data.
New Patients Seen
Records completed first visits, show rates by channel, and cost-per-seen-patient calculations.
Cost Metrics
CPL and CPA by channel, with formula breakdowns and benchmark tables.

The Patient Acquisition Funnel

Marketing Pulse follows every dollar through four stages:

Stage
Key Question
Leads Generated
How many people are responding to our marketing?
New Patients Scheduled
How many leads convert into appointments?
New Patients Seen
How many scheduled patients actually show up?
Cost Metrics
What are we paying to acquire each new patient?
Reading the funnel: A high Leads Generated number with a low New Patients Seen number means you have a conversion problem, not a traffic problem.

How Data Flows In

Marketing Pulse automatically pulls from your connected marketing sources:

  • Google Ads — Search, display, and local services campaigns.
  • Meta / Facebook Ads — Facebook and Instagram campaigns.
  • Call tracking — Tracked numbers assigned to campaigns (CTM, CallRail, Invoca, or Twilio).
  • Web forms — Form submissions on your website.
  • Organic search — Traffic from Google Search Console.
Tag everything: Every marketing channel must use a unique tracking number or UTM parameter. Without it, leads appear as unknown source and attribution breaks.

Module guide

Ready to see your full marketing ROI?

Book a demo and we will connect Marketing Pulse to your live ad accounts.

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